Terms & Conditions

13th October, 2026

1. General Information

1.1 Introduction

These terms and conditions (hereinafter 'Terms') are applicable to all services and documentation provided by Hora Health, including through the Hora App (hereinafter 'App') and the Hora Health website www.hora.health, ('Hora Health Services') to our customers (hereinafter 'you').

1.2 About Us

Hora Health is hereinafter referred to as 'Hora Health', 'we', 'us', 'our'. We, at Hora Health, believe that our technology and data offer a unique opportunity to empower people to take control of their hormonal health. Hora Health provides tools to track your hormones, nutrition, exercise, and other lifestyle factors that affect hormonal health.

We aim to bring expert-level Hormonal healthcare to everyone, especially those managing chronic conditions, while providing you with the tools and expertise to manage, optimize, and advocate for your care.

You may contact us by email on hello@hora.health

1.3 Agreeing to our Terms

Please read these Terms, along with the privacy policy and cookie policy, carefully before using the Hora Health Services. By downloading our app, creating an account, or using our services, you agree to be bound by these Terms. If you do not agree, do not create an account or use our services. This is a legally binding contract.

You must be at least sixteen (16) years old to accept these Terms and use our products and services, whether on your own behalf or on behalf of another user.

If a minor (individual below the age stated above) uses our services, we provide such on the basis of the deemed consent of their parent or legal guardian, both to these Terms and to the use of our services. Such consent is obtained when an account is created prior to use of the functions. The parent or guardian takes full responsibility for the minor's use of Hora Health's services.

Even if we delay in enforcing this contract, we can still enforce it later. If we do not immediately insist that you agree, you are required to do so under these terms. If we delay in taking steps against you in respect of your breaking this contract, you must still adhere to the conditions for breach of this contract, and it will not prevent us from taking steps against you at a later date. These terms are governed by Italian Law, and you can bring legal proceedings in respect of the products in the courts of Italy.

Each section of these terms operates separately. If any court or relevant authority decides that any of them are unlawful, the remaining sections apply.

1.4 Changes to Terms

Please note that these Terms may be updated or amended from time to time. It is your responsibility to check these Terms periodically for changes.

You will be notified via email or the app regarding non-minor changes which may affect you. We will inform you that it is important to object if you do not approve of the changes.

If we do not get such an objection within thirty (30) days after change(s) have been communicated, your approval will be assumed. We will also assume that you accept the changes where you enter into an agreement for the services with us, by, for example, continuing to use Hora Health services after the new conditions have been released.

The most current version will be posted on our app and website, with an indication of when it has been last updated.

1.5 Intellectual Property Rights

All copyrights, trademarks, trade names, logos and other intellectual or industrial property rights in the Hora Health made available throughout the world belong to us. The rights in the App and Services are licensed to you. You have no intellectual property rights in, or to, the App or Services, other than the right to use them in accordance with these Terms.

You may not use our exclusive property for commercial or any other purposes without our written consent.

1.6 Definitions

'Account' means the account that you register and create in the Hora Health App or website. 'App' means the Hora Health App, accessible via a smartphone device. 'Functions' mean our website, app, your account and services, jointly. 'Privacy Policy' means our Privacy Policy, which describes how we collect, process and store your personal data.

'Products' means the products described under the section 'Products' below, which have been made available through the website, for order and delivery. 'Services' means the services described under the section 'Services' below, which have been made available through the website, and our app, along with any such other related goods, equipment, services and information made available to you.

'Subscription' means the regular purchase of services over a fixed period of time for a specific fee.

2. Services

2.1 Description of our Services

Our services are designed to provide general information about hormonal health, nutrition, wellness, and related topics. The app collects the data you enter, for example on menstrual cycles, physical activities, symptoms, food intake, weight and other data about the body. These data allow statistical and algorithmic data processing that can show you patterns in your health.

Our app is for self-management, meaning the services are based on the data you provide, so the information and analysis available in the app depend on the amount, consistency and accuracy of the input you choose to provide.

The Hora Health Services provide information for general health and well-being purposes only. For medical advice that addresses your specific, individual needs, please always consult a qualified medical healthcare professional.

When using Hora Health Services, you agree to use the respective service only for the intended purposes as described in these Terms.

In order to provide our services, we reserve the right to display advertisements on our website and in our app.

2.2 Downloading our App

The App can be acquired free of charge from the relevant app store (iOS Apple App Store, or Android Google Play Store). In the app, we offer some functions and content free of charge (hereinafter 'Hora Health Freemium'), while access to more extensive functions and content is paid for (hereinafter 'Hora Health Premium').

You can purchase paid services, such as Hora Health Premium, from within the App.

2.3 Creating an Account

Hora Health is an online-only service. To use our services, you need to create an account. This requires acceptance of these Terms, to process data in accordance with our Privacy Policy, including all documents, declarations and consents included therein by reference.

Furthermore, you will need to provide a username, email address and a personalised password (at least eight (8) Characters, one (1) letter and one (1) number). Other information can be provided as part of onboarding in order to personalise your Hora Health experience.

Your account is created when you authenticate your email address and confirm your account.

Alternatively, you can create an account using your Apple or Google login details, which automatically transfers your relevant personal information.

You are not allowed to transfer your account to others, and you may only sign up to one (1) account.

We use anonymised information about your use of our Services to continue improving them. We process personal information for this purpose, as set out in our Privacy Policy, which you consent to when you create an account. By creating an account and using our Services, you grant us permission to use your anonymised information to improve our services.

2.4 Paid Services

Within our app, we offer certain features and enhanced functionality as Paid Services. These are referred to as Hora Health Premium. These services are tied to a subscription. Therefore, you will be charged once in the duration period of your subscription (for instance, once per month, or once per year). Our subscription will be renewed for an indefinite time at the end of your initial subscription period with us. We also offer paid health coaching services with independent experts partnering with Hora Health.

Our paid services may change from time to time, as we introduce new features, develop our existing offering and retire features that haven't worked out as planned. The features and content contained in Paid Services may differ by country and language.

The price for paid services is displayed in the relevant app store and/or our website (iOS Apple App Store or Android Google Play Store), on the purchase screen within the app platform.

Paid services may be accessed through third-party platform operators (Apple App Store and Google Play Store) or directly via Hora Health. When purchasing through the app, you may enter into a separate agreement with the respective third-party provider, whose Terms and Conditions will apply.

All purchases are processed through the designated payment provider, depending on the platform. By completing a purchase, you agree to Hora Health's Terms and Conditions, as well as any applicable terms set by the payment provider. Once payment is successfully processed, the services will be available as instructed in the App. If payment is unsuccessful, we reserve the right to suspend or restrict access to the relevant paid services until payment is received.

Once payment has been made, the services will be available and ready to order as instructed in the App. If payment cannot be collected, we will be entitled to block access to the relevant paid services.

By agreeing to these Terms, you acknowledge and agree that you have the financial responsibility for all Paid Services purchased from your account.

2.5 Free Trial Period

We may provide access to Paid Services as part of a free trial, followed by a subscription. We shall not take any charges until the expiry of the free trial period and the commencement of the subscription period. If you cancel your subscription during your free trial period, we will not charge you for the subscription, and your access to Paid Services will end at the end of your free trial period.

2.6 Order & Delivery of Services

The services shall be ordered in accordance with instructions in the App. Confirmation of your order will take place when we email you and/or send you a confirmation in the App, at which point a contract will come into existence between you and us.

During the order process, we will let you know when and where we will provide the services.

2.7 Updates and Changes to Services

From time to time, we may automatically update the app and change the service to improve performance, enhance functionality, reflect changes to the operating system or address security issues. Alternatively, we may ask you to update the App for these reasons.

If you choose not to install such an update, or if you opt out of automatic updates, you may not be able to continue using the App and Services.

2.8 Cancellation & Refunds

You can cancel your subscription to the Paid Services at any time, and your access will continue until the end of your pre-paid Subscription Period. Please note that we do not offer refunds, returns, or credits for partially used subscriptions, unused accounts, or dissatisfaction with the Services.

As your subscription grants immediate access to digital content, it is non-refundable, and no right of return applies once the purchase is completed. Cancellations must be made at least 24 hours before the renewal date via the appropriate platform provider (Apple App Store, Google Play Store).

For health coaching services, cancellation should be made more than 24 hours before the scheduled appointment for a full refund. Cancellation less than 24 hours before the appointment shall be subject to 50% refund, while no shows are non-refundable.

3. Products

3.1 Description of our Products

The Hora Health Products are for general health and wellbeing purposes only. For medical advice and products that address your specific, individual or health needs, please always consult a qualified medical healthcare professional.

3.2 Payment

The product or service price displayed on the order page when you place your order includes VAT. Payments must be made at the time we accept your order, and will be processed using Stripe as our payment system. We accept credit and debit cards.

3.3 Complaints

If a product or services does not meet the description that Hora Health has provided, you as a consumer have the right to file a complaint. Please contact us immediately at hello@hora.health with the subject 'Complaint' and we will confirm your complaints within the fourteen (15) working-day period. Make sure to include the following:

• Your name and account contact information.
• Full description of the complaint.

4. Your Obligations

4.1 Eligible Customers

We offer our products and services to individuals acting as consumers or users (as defined under applicable local law). You may only use Hora Health for your own private purposes. You must not use our products and services for any harmful, malicious, disruptive or unlawful purpose. You should not use our products and services if you are a direct competitor of Hora Health and the services which Hora Health offers, or are investigating our services for competitive research.

4.2 Use of Functions

When you use our Functions, you must always comply with all applicable laws, regulations and public orders. You shall not access the website or app other than through the interfaces provided by us, and as otherwise expressly authorised under these Terms.

You may not use these functions in a manner contrary to our, or any third party's rights and interests. You agree to comply with all instructions and recommendations we provide.

You agree to be responsible for all activities that occur under your account. Credentials to your account must be kept secure at all times. You are forbidden to share data relating to your account with any third parties. Should you suspect that your account, or your credentials, have been or are being used by a third party, you must contact us immediately using our Contact Information.

We may have to suspend the supply of any of the functions to:

• Deal with technical problems or make minor technical changes, or
• Update functions to reflect changes in applicable laws and regulatory requirements.

We are entitled to decline or adjust an order from you and close down your Account in the event that you provide us with untrue, inaccurate, not current, or incomplete information when creating your Account. This shall also apply if you fail to comply with these Terms or other mandatory provisions by law. Upon the occurrence of any of these events, we will contact you and request that you remedy your breach of these Terms.

4.3 Your Device

If you download our App onto a smartphone that is not owned by you, you must have the owner's permission to do so. You will be responsible for complying with these Terms, whether or not you own the device. By using the App and any of the Services, you agree to us collecting and using technical information about the devices you use the App on and related software, hardware and peripherals to improve our products and provide our Services. Certain Services will make use of location data sent from your device. You can turn off this functionality at any time by turning off the location services settings for the app on the device. If you use these services, you consent to the transmission, collection, retention, maintenance, processing and use of your location data and queries to provide and improve location-based services. Turning off the location services setting shall stop us from collecting such data at any time.

However, if you disable location services, this may interfere with our ability to provide you with relevant information, inhibiting the App from functioning properly.

4.4 User-Generated Content

Whenever you make use of a feature that allows you to contribute content to our App or Services, or make contact with other users in the Hora Health community, you must comply with the content standards set below. You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. Meaning you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

Your contribution must:

• Be accurate (where it states facts).
• Be genuinely held (where it states opinions).
• Comply with the law applicable in Italy and in any country from which it is posted.

Your contribution must not:

• Be defamatory of any person.
• Be obscene, offensive, hateful or inflammatory.
• Bully, insult, intimidate or humiliate.
• Promote sexually explicit material.
• Include child sexual abuse material.
• Promote violence.
• Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
• Infringe any copyright, database right or trademark of any other person.
• Be likely to deceive any person.
• Breach any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
• Promote any illegal content or activity.
• Be in contempt of court.
• Be threatening, abusive, or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
• Be likely to harass, upset, embarrass, alarm or annoy any other person.
• Impersonate any person or misrepresent your identity or affiliation with any person.
• Give the impression that the Contribution emanates from us, if this is not the case.
• Advocate, promote, incite any party to commit, or assist any unlawful or criminal act such as (by way of example only) copyright infringement or computer misuse.
• Contain a statement which you know or believe, or have reasonable grounds for believing, that members of the public to whom the statement is, or is to be, published are likely to understand as a direct or indirect encouragement or other inducement to the commission, preparation or instigation of acts of terrorism.
• Contain any advertising or promote any services or web links to other sites.
• Give or purport to give medical advice or make any treatment recommendation.

We reserve the right to remove any content you contribute on our App or Service, if, in our opinion, your post does not comply with the content standards set out above.

Any content uploaded to our App or Service will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us and other users of our App and Service a limited licence to use, store and copy that content, and to distribute and make it available to third parties. When uploading or posting content to our App or Service you grant us a worldwide, non-exclusive, perpetual, royalty-free, transferable licence to use, reproduce, distribute, prepare derivative works of, display, and perform that content in connection with the App or Service and across different media including to promote the App or Service. Similarly, the App may include information uploaded by other users in the Hora Health community, such as topics for discussion or comments. This information has not been verified or approved by us. The views expressed by other users on the App do not represent our views or values. In particular, you should not treat any information uploaded by other users as medical advice, and you should not rely upon it.

We disclaim all liability in respect of any information uploaded by other users.

If you have any concerns about content uploaded by other users, please contact us using our Contact Information.

4.5 Your Responsibility

All products and services provided are owned by Hora Health and should at all times be handled with reasonable care. You agree that you will not:

• Rent, lease, sub-licence, loan, provide or otherwise make available, the app, products or our services in any form, in whole or in part to any person without written consent from us;
• Copy the app, products or services, except as part of the normal use of the app or where it is necessary for the purpose of back-up or operational security;
• Translate, merge, adapt, vary, alter or modify, the whole or any part of the Hora Health Services, nor permit the App or the Services or any part of them to be combined with, or become incorporated in, any other programs, except as necessary to use the App and the Services on devices as permitted in these Terms;
• Disassemble, de-compile, reverse engineer or create derivative works based on the whole or any part of the App, products or the Services nor attempt to do any such things, except to the extent that (by virtue of sections 50B and 296A of the Copyright, Designs and Patents Act 1988) such actions cannot be prohibited because they are necessary to decompile the App to obtain the information necessary to create an independent program that can be operated with the App or with another program (Permitted Objective), and provided that the information obtained by you during such activities;
• Transfer your rights or your obligations under these terms to another person, unless we agree in writing.

You must not:

• Use the App, products or any Service in any unlawful manner, for any unlawful purpose, or in any manner inconsistent with these Terms, or act fraudulently or maliciously, for example, by hacking into or inserting malicious code, such as viruses, or harmful data, into the Hora Health Services or any operating system;
• Infringe our intellectual property rights or those of any third party in relation to your use of the App, products or any Service, including by the submission of any material (to the extent that such use is not licensed by these Terms);
• Transmit any material that is defamatory, offensive or otherwise objectionable in relation to your use of the App, products or any Service;
• Use the App, products or any Service in a way that could damage, disable, overburden, impair or compromise our systems or security or interfere with other users;
• Collect or harvest any information or data from any Service or our systems or attempt to decipher any transmissions to or from the servers running any Service; and
• Send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards (set out below).

The App, products or any Service may contain links to other independent websites which are not provided by us. Such independent sites are not under our control, and we are not responsible for and have not checked and approved their content or their privacy policies (if any). You are responsible for making your own independent judgment about whether to use any such independent sites, including whether to buy any products or services offered by them.

5. Our Liability

5.1 Foreseeable Loss & Damage caused by us

If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breaking these Terms or our failing to use reasonable care and skill, but we are not responsible for any loss or damage that is not foreseeable. Loss or damage is foreseeable if either it is obvious that it will happen or if, at the time you accepted these Terms, both we and you knew it might happen.

We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors or for fraud or fraudulent misrepresentation.

5.2 Business Loss

Our Products and Services are for domestic and private use. If you use our Products and/or Services for any commercial, business or resale purpose, we will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

5.3 Information Provided by Us

The Services are provided for general information only. They do not offer advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of information obtained from the App or the Service.

Although we make reasonable efforts to update the information provided by the App and the Service, we make no representations, warranties or guarantees, whether expressly or implied, that such information is accurate, complete or up to date.

We are not liable for your reliance on the information provided. If you feel that the use of the Hora Health Products and/or Services or the information is causing any physical or mental distress, you must immediately cease using the Hora Health Products and/or Services or the information and should seek medical professional help immediately.

The Hora Health Products and Services are not medical advice and should not be relied upon as such. We make no representation, express or implied, that the Hora Health Services or the information in them is correct. Under no circumstances does the App or Services recommend particular treatment for specific individuals. In all cases, we advise that an appropriately qualified medical professional be consulted before any decisions are taken about whether treatment is necessary, and if so, what course of treatment.

Research references in the Hora Health Services or information on particular drugs, treatment or procedures, nutrition suggestions, or health insights do not constitute either their endorsement or their recommended use.

5.4 User Suitability

The Products and Services have not been developed to meet your individual requirements. We do not guarantee that the Hora Health Products and Services will achieve a specific aim or be fit for your purposes.

Specifically, we do not guarantee that the Hora Health Services will correctly predict your menstrual cycle or any hormonal cycle, solve your health conditions, or that the information provided will be complete, accurate or error-free.

The information we provide is general in nature and is designed to apply only to individuals with no underlying health conditions. If you choose to follow or act on such information, you do so at your own risk. Please check that the facilities and functions of the App and the Services meet your requirements.

Please speak to your medical healthcare professional if you have any concerns about whether the Hora Health Products and Services are appropriate for you, particularly if you are on prescription medication, pregnant or breastfeeding.

5.5 Storing & Sharing your Data

We are not responsible for how you choose to store, use or share any information you have obtained from the App or Services or which we have presented to you via the App or the Services. If you are concerned about the security and confidentiality of this information, you should refer to the privacy policies and terms of use for any third-party services you use to store or share such information.

We recommend that you back up any content and data used in connection with the App, to protect yourself in case of problems with the App or the Service.

5.6 Events outside our Control

If our provision of the Services or support for the App or the Services is delayed by an event outside our control, then we will contact you as soon as possible to let you know, and we will take steps to minimise the effect of the delay.

Provided we do this, we will not be liable for delays caused by the event, but if there is a risk of substantial delay, you may contact us to end your contract with us.

If you have subscribed to Paid Services, you may be entitled to a refund under consumer rights law.

We may transfer our rights and obligations under these terms to another organisation. We will always inform you in writing where this happens and we will ensure that the transfer will not affect your obligations under the contract.

6. Termination

6.1 Cancelling or Amending Subscriptions

To terminate your authorization, cancel your subscription for Paid Services or change your payment method email using our Contact Information. For your termination or cancellation to be effective, you must unsubscribe no later than twenty-four (24) hours prior to the end of the current subscription period.

If you have purchased a subscription via an app store (iOS Apple App Store or Android Google Play Store) please use the procedures provided by the respective app store to cancel. If you have purchased a subscription for Paid Services, you can cancel your subscription at any time prior to accessing the Paid Services. Please note that you will lose your right to a refund if you have accessed any Paid Services prior to cancelling.

6.2 Breach of Terms

We reserve the right to end your licence to use the Products and Services at any time by contacting you if you have broken the terms in a serious way. If a breach can be put right, we will give you a reasonable opportunity to do so.

If we choose to end your right to use the App and Services:

• You must stop all activities authorised by these terms, including your use of any Products and Services.
• You must delete or remove the App from all devices in your possession and immediately destroy all copies of the App which you have and confirm to us that you have done this.
• We may remotely access your devices and remove the App from them, and cease providing you with access to the Services.

When we consider that a breach of these acceptable use restrictions has occurred, we may take such action as we deem appropriate. Failure to comply with these restrictions constitutes a material breach of the terms of use and may result in our taking all or any of the following actions:

• Immediate, temporary or permanent withdrawal of your right to use our Products and Services.
• Immediate, temporary or permanent removal of any Contribution (as defined below) uploaded by you to our site.
• Issue a warning to you.
• Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
• Further legal action against you.
• Disclosure of such information to law enforcement authorities, as we reasonably feel is necessary or as required by law.

We exclude our liability for all actions we may take in response to breaches of this acceptable use policy. The actions we may take are not limited to those described above, and we may take any other action we reasonably deem appropriate.

6.3 Terminating the Contractual Relationship

In relation to the use of Hora Health services, you reserve the right to withdraw consent at any time. You may terminate the contractual relationship with us at any time by logging into your account and opting to delete your account in the profile section. Deleting your account will erase all of your data and cannot be undone. Therefore, to use our App or Services again, you will need to create a new account, agreeing to the terms here within.

7. Complaints

If you have any complaints, please contact our support department using our Contact Information hello@hora.health. Disputes regarding the interpretation and application of these Terms shall be resolved by the National Board for Consumer Disputes or by the competent ordinary court. Please also note that disputes may be submitted for online resolution to the European Commission Online Dispute Resolution platform available at ec.europa.eu/consumers/odr